Cold Turkey Connecting That Builds Your Market Outreach Effectively.

Another day goes by as the clock ticks on-and-on. You find yourself shuffling the papers and re-organizing the table again. In my case, I have time to pen another article on my blog. There are slow times and a flood of contacts that are seemingly streaming passed your space. Yep, it is being a vendor at another conference in an exhibit hall.

If you are like me, you have brought enough items with you for your booth that could fund a small village with provisions for a month. In this case, you are not selling but giving away small items and literature just to get connected with people. You use freebies just for the opportunity to engage with others.

Today I was thinking about ideas that I have found helpful while stewarding a display booth. There are at least three ideas that you too can use to develop relationships no matter what you are promoting. Even those most awkward cold turkey interactions can become your most engaged connections.

1. Be confident and engaged personally.

Think about this, as you are in your booth; if you are shy and held back from engaging others, you will likely make others feel as if they have to extend themselves to discover your goods and services. If they have to do all the work, they will probably walk passed you!

Demonstrate confidence as you extend yourself beyond the invisible boundaries. As you work to connect with people, you will need to remove as many barriers as you can. Starting with the booth table, push that barrier to the back of your display.

People who pass by your display are site-seeing and window shopping. If you are to gain connections, you will need to get their attention somehow!  Being outgoing and confident is always essential for an effective outreach. For starters, you will need to break out of your discomforts and move into the space of other people comfort zones. You will need to create a friendly environment as quickly as possible.

2. Get out in-front and use friendly conversations.

This brings me to next point. You will need to get outside of your box. While it may be uncomfortable at first you will find ease the more you get out front of your booth. Don’t hide behind your display. Remove all the barriers in order to connect. Others are shy and need you to nudge them to engage.


You may even notice that as you stand in-front if your booth you will stand out from the other vendors. Many sit behind a table or display and look distracted. If you need to sit, order a tall chair and sit in front of your booth but stay engaged with people as they walk by you.

Use opening lines and eye contact t to draw people into conversations. You focus us on them at first! Later you can draw them into what you offer. By asking easy engaging questions you can find linkage to your goods and services. You are like a investigator discovering how to serve them further.

Try asking them softball questions like:

Where are you from?
What is your role at your organization?
How does this conference help you meet your goals?
What where you hoping to get out of this event?

These simple questions begins the more in-depth conversations leading to how you can serve them.

3. Define your strategy with multiple, re-engaging ideas that bring people back.

As you think about your booth, strategize ways that you can build engaging opportunities. You may want to give away items but chose fun items and even create interactive play in your booth.

Here are a few ideas:

Create a give away drawing.

Add a rest-stop area using comfy chairs with simple games that creates a warm environment.

Have a fun activity that is easy to play. Simple table card game can be engaging. Make a bingo board out of paper and every hour on the hour offer a 5-min contest with fun rewards for all!

Bring out something to giveaway every 30-minutes or during breaks. People will return to see what you are offering.

Have fun and unique candy that people will return to get more. I use Twizzlers because it is a popular candy and fun for all ages.

Put candy or items is a basket and walk around giving samples and teaser items that invite people to come to your booth to get more.

Always have a surprise items that creates curiosity or even an invited popular guest who may do a book signing and giveaway. Meet the author is something everyone would love!

Create a photo booth that can capture groups of people. Everyone loves to have a take home souvenir especially when it captures a family or coworkers. Put your logo on the image or send the picture electronically with an introduction of your services. Use a selfie stick to let people take photos and even post them to your social media feed or picture contest for laughs.

Ask your creative team or marketing to give you ideas! They are a wealth of fun!

Conclusion.  As you develop quick-thinking interactions that build connections who can further your mission whether in your sales or non-profit efforts. By centralizing your message you can help people to quickly know how what you offer can make a difference to what they are looking for. In my case, our non-profit organization serves at-risk children and youth and we invite people of good will to learn how we can help. We motivate people by discovering their deepest needs and show how we can help meet the need to help those in-greatest need. In other words we are identifying the needs of Conference attendees so that we can use those motivators to meet the needs of vulnerable children.

The bottom line is that people want to make a difference and bring their talents as a solution to a problem or need. Always be positive about how what you offer can better the life of people and especially those you are engaging. Demonstrate that you and your organization is a solution to their needs or desires. Have fun in the process of developing contacts and building a better network.

Evangelism: How to Talk About Politics While Sharing Your Faith!

It’s been said that the two topics that cause the most conflict are politics and religion but I want to share with you today that you can talk about politics and still have a positive witness for Christ. I’ve discovered that it’s nearly impossible to not talk about one and not the other in our society. Religion and politics are so interwoven.

There are two primary opportunities that help frame the discussion of politics without entering into a negative debate. In all honesty, I believe that politics are so wrapped up in news cycles that it’s nearly impossible to avoid the discussion of such hot topics. Having a positive witness is possible no matter the political climate you find yourself.

In the recent years, especially in the presidential elections, conflicts have created many extraordinary issues of wide debate. I believe that there were missed opportunities to peacefully express a positive witness for Christ. Today, I want to attempt to address how we can bridge healthy conversation that reaches across the great chasm of division and  extreme hostility.

I have been there when someone I am trying to witness to states a position on a topic that I am on the polar opposite of that view. In those times I have had to translate the political view into a value expressed that I may agree with in order to find a common ground of discussion. In this case I can find a value that I can agree with to deepen the conversation and find room for a healthy dialogue.

For example, someone may state a strong view on the topic of immigration that I may disagree with. The value where I may find a similar view on may be on safety or family concerns or even border control. I might ask, Why is this a concern for you? How does this impact you personally? As I find a safe zone to discuss and share a similar concerns I can engage in the concern without coming across judgmental or angry. As a Christian we ought to have views that are both biblical and healthy on politically divided topics. A moral position is important otherwise our faith doesn’t mean much.

I find that there are two primary ways that we can have a positive witness while talking g about politics. It is likely that it will require a great deal of discipline and openness without changing your testimony or  political position. I’m not talking about having to make compromises but rather encouraging you to develop "talking-points" through tolerance that stays focused on building a positive relationship.

I’ve heard it said that the word politics derives its meaning from two Latin expressions. Poli - meaning many and tics meaning ticking people off. All kidding aside, it seems as though Christians especially have trouble debating the topics and sharing a positive witness. We either come across too intolerant and angry or setting aside our convictions and even avoiding the discussion altogether.

1. Listen First (And Learn To Ask Good Questions). 

Learn to ask good questions. Attempting to understand a person’s beliefs system is complex but as you ask good questions you discover the back-story of why someone holds to their views. You might even find that deep within a person’s believe structure are hidden gems that bring value to the relationship you are attempting to develop.

What I’m encouraging is the art of active listening. Often we formulate answers before fully developing an understanding of a person’s viewpoint. Likely this causes a great deal of conflict right away because we draw upon certain assumptions without fully developing our understanding.
Active listening means setting aside our personal agenda in hopes to gain an opportunity to fully explore and express your viewpoint. This takes time. Nothing is solved quickly. In fact, you’re not going to solve every world crisis but you will gain a friend if done well.

You don’t have to win every argument. In fact, you don’t have to win any. Often we find ourselves thinking that in order to be a positive witness we have to win over a person from their viewpoints or even winning debates as we hold to our own strong viewpoints. In fact, it’s just the opposite. As we come across in a disarming manner we actually will gain opportunities to further our discussion about Christ. Too often we want to express our views but I want to encourage you to set aside your viewpoint, at least temporarily. That may even mean being more selective on what you promote and push over social media.

Every good relationship reciprocates and if you are having a healthy dialogue and ask good questions it is very likely that you will have a reciprocating opportunity to express your viewpoints. You will have your time to shine and share your viewpoint. In fact, it may you how receptive others can be.


Let me offer at least one caution. Do not put  yourself in a corner having to defend a viewpoint that likely doesn’t matter in the overall context of your witness. Too often we create conflict by either answering too quickly or forming a rigid response. Be disciplined in your listening and ask questions that clarify as well as guide the conversations.

Here are a few questions you may consider asking:

Can you clarify your position in that topic?
How did you come to that position on the topic?
What lead you to take this position on this topic?
Who has influenced you most in life?
How does your viewpoint help inform your position on other topics?
What are a few opposing viewpoints on your position on the topic?

2. Focus on Values (And Learn To Look For Needs). 

Over the years I have found that as you focus on values you can gain greater opportunity to engage in healthy interactions. We all have similar value structures that include family, faith, and friends. We all have needs that are similar and by including values in your discussion you can eventually discover ways to deepen the opportunity to talk about Christ and Christian values. Many times we get stuck on topics and repeat the rhetoric we have heard from others including your favorite news cycle.

You must always remember that you’re looking to gain a friend not a political adversary. It’s more important for you to identify the needs of others in order to introduce Christ.

Every organization set up a set of values that serve to guide the mission. It is through an accepted set of values that help keep people on track to ideas they hold up as important. You may even have defined set of family values that guide your children and help others to understand what drives you.

Values are guided by needs. We should place value on people, not property. We should place value on family, not fortunes. We should place value on faith, not fables. These are generally similar to the values of most. Even those that have these backwards we can find out that fear is what often drives people.

Some values may include love, liberty, and life. You may find that you have things in common. This is the start of being able to weave your faith journey into the discussion. If you are with things you disagree about you cannot develop the opportunity to represent Christ. If you start with ideas (as broad strokes) you can enter into a relationship that is enriching.

This becomes an open door to leading people to a discussion about what Christ values. In the book Tribal Leadership you learn that be are all wired around similar motivations that can be the formula for engaging conversations around spiritual matters. The book on values offers 5-stages of Tribal Leadership that helps companies and individuals determine the kind of agreeable values that can guide your discussion. Author David Logan describes how each stage can either bring people together to create points of separation or shared values. He states that there are five stages. He says, "At Stage Three, the focus is "my" values. At Four, it’s "our" values. At Five, it’s "global"--or "resonant"--values, so the only important factor is that values can work together."

As you identify values that bring the conversation in harmony with like-minded values, you can deepen the opportunity to address topics you might find challenging. You can find openings to relate your faith journey in the conversation.

We need to put people before ideas and opinions. Never do you want to compromise Truth use wisdom as to when you confront unhealthy ideas or harmful ideology.

"...Tribal Leader’s set of concerns: a love for people, empathy for their problems, and putting the institution before ego."
Excerpt From Tribal Leadership, Dave Logan, John King & Halee Fischer-wright
https://books.apple.com/us/book/tribal-leadership/id360609881
This material may be protected by copyright.

In conclusion, while the political topics seem to create a frenzy of extreme social positions, it is still possible to represent a positive Christian faith and be a good witness for Christ.
As you listen, by asking good questions and define similar values that guide your relationship, you can weave your faith values into the discussion. It may take time to further this kind of relationship but it is an investment you cannot afford to make. Try it, you may even discover that, as you pray about your conversation, that you will have greater opportunity to share your witness of Christ.
It is always a good to be in prayer as you interact with people.

The Bible encourages us to pray for and love our neighbors and be people if grace. How can we do any less for others since God’s love was extended to us through His incredible grace?!