Just a thought: Evangelism today is judged by relational values. Most people today look harshly at the church if it fails to include relational dynamics. Postmodernism says that if the message is not relevant, the message is worthless. It is postmodern thinkers that tell us the authenticity and respect are key values today.
One thing that postmodernism tells us is that if we are going to be effective we must be willing to invest time and energy into relationships that matter. People do not just want to hear about truth, they want to experience it (on their terms). This generation is more preoccupied with the way things are done not the things themselves.
Knowing this means that we must not decide an either - or, but rather a both - and! If we are going to effectively reach people with the life-changing message of Christ, we must get up-close and personal.
A friend of mine used to always say, "You IMPRESS people from a distance but you IMPACT them up close." This is a great motto for the church today. Let's make a difference by being willing to get up close.
Just a thought!